Kudos to First Beacon for recently completing a business assessment on CPS Heating and Cooling. I found the process of looking deeply into all areas of my business through an objective set of eyes an enlightening one. Using the SWOT analysis, you identified several areas to concentrate on that will help to focus and grow the business. The experienced group of advisors at First Beacon provided me with valuable insight and perspective from successful business owners.
Debra Murphy is a marketing coach and consultant who helps small businesses navigate the complex maze of online marketing. Experienced across all traditional marketing channels, Debra specializes in inbound marketing, a combination of search, social media and content marketing, to help small businesses effectively utilize this new media to gain visibility and generate inbound leads. Debra regularly writes about small business marketing on her Masterful Marketing blog and contributes to thought-leading resources like Business2Community and Social Media Today.