Archive | Marketing

Web Presence Optimization – More than Just SEO

Web Presence Optimization - More than just SEO

Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand. By optimizing content across your entire web presence, including your website and social media profiles, you present a more unified, consistent image for your brand no matter where someone finds your business online.

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7 Marketing Challenges Facing Small Business Owners

7 Small Business Marketing Challenges

Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service. You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention.

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Inbound Marketing – Marathon not a Sprint

Inbound Marketing, Marathon not a Sprint

Patience and consistency – virtues in many aspects of your life. These same qualities are important for marketing your business, and even more critical for your inbound marketing efforts. Putting an inbound marketing plan in motion that attracts your ideal client is something that requires stamina and determination.

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Simple Marketing Plan – Your Roadmap to Success

Marketing Plan - Roadmap to Success

All small businesses will benefit from having a simple marketing plan that maps out your overall strategy to reach your ideal client and win new customers. Unfortunately many don’t take the time to create this important guide to keep your business on track and prevent you from wasting time and money with minimal results.

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