Web Presence Optimization – More than Just SEO

Web Presence Optimization - More than just SEO

Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand. By optimizing content across your entire web presence, including your website and social media profiles, you present a more unified, consistent image for your brand no matter where someone finds your business online.

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Top 5 Cyber Security Threats of 2017

cyber-security

Cyber security has become a critical part of the modern business environment and is a common discussion topic in planning meetings and boardrooms throughout the globe. As cyber security threats evolve, businesses must also adapt their defenses to protect against these threats.Understanding what kind of threats are out there and how they can affect your business is the first step to effective prevention. Here is a list of the top 5 cyber security threats for 2017.

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Bookkeeper, Controller, CFO – Choosing the Right Financial Resource

Bookkeeper, Controller or CFO?

There are different levels of financial support that a business will need over time. Do you need a Bookkeeper, Controller, or  CFO? Which is the right resource for your business will depend on many factors. The first person to whom you should ask this question is your CPA. Your CPA should not be the one filling the role of Bookkeeper, Controller or CFO. Why?

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5 Ways Energy Efficiency Will Increase Your Business Profits

5 Ways Energy Efficiency Will Increase Your Business Profits

As a business owner, improving profitability is a constant, if not a somewhat elusive, goal. It’s easy to get caught up in the daily fires that consume our time and attention. A disciplined focus on maximizing profits must be our foremost concern as the surest path to business success. Let’s look at five ways that lowering your energy consumption will improve your profitability.

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Advisory Board: Do You Need One for Your Small Business?

Advisory Board - Do You Need One for Your Small Business?

An outside advisory board provides a range of services from acting as a sounding board or a second set of eyes, to providing expertise, guidance and insight to the business owner. This is the first in a multi-part series that looks at real issues facing business owners and how they are addressed with the help of an outside advisory board. We will look at instances where an advisory board worked in concert with a business owner to provide different perspectives on issues and help develop and execute long range strategies and plans using short range goals and projects.

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The FLSA Duties Test

responsibility for duties test

(Part 3 of 3) An employee who meets the salary level tests and also the salary basic tests is exempt only if s/he also performs exempt job duties and passes the FLSA duties test. These FLSA exemptions are limited to employees who perform relatively high-level work. Whether the duties of a particular job qualify as exempt depends on what they are. Job titles or position descriptions are of limited usefulness in this determination. (A secretary is still a secretary even if s/he is called an “administrative assistant,” and the chief executive officer is still the CEO even if s/he is called a janitor.) It is the actual job tasks that must be evaluated, along with how the particular job tasks […]

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Strengthened R&D Tax Credit

manufacturing-tax-credits

When can you recall new tax laws being good news for manufacturing? U.S. manufacturers and technology companies are only beginning to realize that federal income tax provisions contained in the Protecting Americans from Tax Hikes (PATH) Act of 2015 are certainly worth being excited about. The PATH Act, which was signed into law in December 2015, made the R&D tax credit a permanent piece of the federal tax code and created additional benefits for small and startup companies.

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