Why Businesses Need a Strong Brand Identity

Many small businesses feel that having a strong brand identity is not necessary. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more than just the visual impression of your business.

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9 R&D Tax Credit Myths that Cost Your Business Money

9 R&D Tax Credit Myths

I’m introduced to the owners and leaders of manufacturing and technology-based companies virtually every day and I find it interesting there’s such a large number of businesses that are unaware or unfamiliar with the R&D tax credit and the financial benefits it can provide their companies. In particular, federal and state R&D tax credits allow companies that develop products, processes and software to offset their income taxes by as much as 20% of the costs incurred in their development efforts.

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Web Presence Optimization – More than Just SEO

Web Presence Optimization - More than just SEO

Web presence optimization extends search engine optimization to all of your web properties to create better visibility, awareness, and recognition for your brand. By optimizing content across your entire web presence, including your website and social media profiles, you present a more unified, consistent image for your brand no matter where someone finds your business online.

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Top 5 Cyber Security Threats of 2017

cyber-security

Cyber security has become a critical part of the modern business environment and is a common discussion topic in planning meetings and boardrooms throughout the globe. As cyber security threats evolve, businesses must also adapt their defenses to protect against these threats.Understanding what kind of threats are out there and how they can affect your business is the first step to effective prevention. Here is a list of the top 5 cyber security threats for 2017.

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Bookkeeper, Controller, CFO – Choosing the Right Financial Resource

Bookkeeper, Controller or CFO?

There are different levels of financial support that a business will need over time. Do you need a Bookkeeper, Controller, or  CFO? Which is the right resource for your business will depend on many factors. The first person to whom you should ask this question is your CPA. Your CPA should not be the one filling the role of Bookkeeper, Controller or CFO. Why?

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5 Ways Energy Efficiency Will Increase Your Business Profits

5 Ways Energy Efficiency Will Increase Your Business Profits

As a business owner, improving profitability is a constant, if not a somewhat elusive, goal. It’s easy to get caught up in the daily fires that consume our time and attention. A disciplined focus on maximizing profits must be our foremost concern as the surest path to business success. Let’s look at five ways that lowering your energy consumption will improve your profitability.

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Advisory Board: Do You Need One for Your Small Business?

Advisory Board - Do You Need One for Your Small Business?

An outside advisory board provides a range of services from acting as a sounding board or a second set of eyes, to providing expertise, guidance and insight to the business owner. This is the first in a multi-part series that looks at real issues facing business owners and how they are addressed with the help of an outside advisory board. We will look at instances where an advisory board worked in concert with a business owner to provide different perspectives on issues and help develop and execute long range strategies and plans using short range goals and projects.

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